Gourmatic

Vintage Bus Turned Fast Food Restaurant

Overview

The primary objective of this project was to design a packaging system for a gourmet burger food bus. I wanted to create a unique story and visual identity that stands out from the crowd. 

Approach

I chose a 1950's Flexible Clipper bus as the base from which to build this project. I began sketching logo designs and the menu layout. I drew inspiration from details on the bus and of the stylings of American Diners of the 1950's.

The main goal was create something memorable. A high quality, visually appealing packaging system that combines the feeling of a vintage American diner with the quality you would expect from modern dining.

Project Type  Branding and Packaging

Business Food Truck

Year of Completion 2021

Instructors Bradford Prarie and Sean Bacon

Contact

Aidan McGuire

Graphic Designer

© Aidan McGuire 2022
Graphic designer