Marathon Rebrand

Fuel For Life

Overview

Marathon brand gasoline is available through retail outlets in the U.S., including the District of Columbia. It's stations are predominantly owned and operated by independent entrepreneurs. The company has used the same logo and branding since 2009 and is in need of an upgrade.

Approach

When conducting research for this project, I looked at competing companies within the gas industry. Many of marathons competitiors have rebranded themselves over the years to better fit the current market of consumers. I decided to redesign the logo, revise the typefaces and the color pallete. I created the new slogan "Fuel for Life" in an attempt to change the overall image of the company. 

Project Type  Coporate Rebrand

Business Gas Station

Year of Completion 2021

Instructors Bradford Prarie and Sean Bacon

Contact

Aidan McGuire

Graphic Designer

© Aidan McGuire 2022
Graphic designer